Operational Intelligence · For Builders & Home Service Operators

Stop bleeding leads.
Run an operation
that closes itself.

SelidaLabs builds AI lead-recovery and follow-up systems for roofing, HVAC, plumbing, remodeling, solar, and restoration companies — so every missed call, stale quote, and cold inquiry turns into booked revenue, automatically.

LIVE OPS · selida.core
00:02Missed call · Roofing inquiry → AI engaged in 9s
00:14SMS sent · Estimate window offered
00:47Reply received · Slot confirmed Wed 2:00 PM
01:12CRM updated · Job booked · $14,200 estimate
02:03Stale quote re-engaged · 11 days idle
02:21Quote signed · $7,850 recovered
Response time
9s
Recovery rate
38%
Booked today
$22,050
Avg. lead response
0s
Industry avg: 47 min
Recovered revenue / mo
$0K
Across operator network
Touchpoints automated
0+
Calls · SMS · Email · CRM
Roofing/
HVAC/
Plumbing/
Remodeling/
Solar/
Restoration/
Roofing/
HVAC/
Plumbing/
Remodeling/
Solar/
Restoration/
Roofing/
HVAC/
Plumbing/
Remodeling/
Solar/
Restoration/
01 · The Revenue Leak

Your business isn't slow.
It's leaking.

Most home service and construction operators don't have a lead problem — they have a response problem, a follow-up problem, and a system problem. Money walks out the door every hour the phone goes unanswered.

Missed calls vanish

Up to 62% of inbound calls go unanswered after-hours. Each one is a competitor's job.

Slow follow-up kills deals

Leads contacted after 5 minutes are 21× less likely to convert. Your crew is on roofs, not phones.

Quotes go cold

60% of estimates never get a second touch. Pipeline rots while you're in the field.

No system, no scale

Sticky notes, group chats, and memory aren't infrastructure — they're liabilities.

02 · The Systems

Infrastructure that works while you're on site.

Six interlocking systems engineered specifically for the way construction and home service operations actually run.

Recovery

Missed-Call AI Responder

Every missed call gets a personalized SMS within 9 seconds, qualifies the lead, and books an estimate slot directly into your calendar.

Operational
Follow-up

Pipeline Reactivation Engine

AI re-engages stale quotes, ghost leads, and old database contacts with multi-touch sequences that sound like your best closer.

Operational
Booking

Estimate & Dispatch Automation

Tied directly to your route map and crew capacity. Books only what you can actually run, in the right zip code, on the right day.

Operational
Intake

AI Voice & Web Intake Agents

24/7 voice and chat agents that capture every inquiry with the precision of a senior CSR — never tired, never off the clock.

Operational
Visibility

Operations Command Dashboard

One screen for response times, recovery rates, booked revenue, and crew utilization. The leak becomes visible — then sealed.

Operational
Integration

CRM & Field-Service Sync

Native sync with ServiceTitan, JobNimbus, Housecall Pro, Jobber, and HubSpot. No rip-and-replace. We extend what you run.

Operational
03 · The Build

Four phases.
Live in fourteen days.

01

Audit

We map every leak in your current intake, follow-up, and quote pipeline. You get the numbers in writing.

02

Architect

Custom system blueprint built for your CRM, your service area, and your crew capacity — not a template.

03

Deploy

We install, integrate, and dial in the AI agents in under 14 days. Zero disruption to your jobs in flight.

04

Operate

Ongoing tuning, reporting, and optimization. The system gets sharper every week. You see the recovered revenue.

04 · The Numbers

Operators run faster when systems do the work.

Aggregate performance across the SelidaLabs operator network in the first 90 days after deployment.

0%
Avg. lead response improvement
$0K
Avg. quarterly recovered revenue
0%
Stale quote close rate
0 days
From kickoff to live system

"We were losing roughly two roofs a week to slow follow-up. Selida plugged that hole in the first month. The system pays for itself before lunch."

Marcus T.
Owner · Apex Roofing Co. · TX

"It feels like I hired three CSRs and a sales manager — without payroll. The dashboard alone changed how we run the business."

Diana R.
GM · Northline HVAC · OH

"Every old quote in our database got worked. We closed $94K from leads we'd already given up on. That's not marketing — that's infrastructure."

Kyle B.
Founder · Beacon Remodel · CO
05 · Investment

Engineered for your operation.
Priced as infrastructure.

SelidaLabs doesn't sell software seats or cookie-cutter automations. We design bespoke AI lead-recovery and follow-up systems built around the way your business actually intakes, qualifies, and closes work.

01

Custom-architected

Every system is built around your specific lead flow, follow-up cadence, and operational bottlenecks — never templated.

02

Operationally embedded

We map your CRM, your service area, and your crew capacity before a single agent is deployed.

03

Outcome-aligned

Engineered to recover revenue, compress response time, and remove the bottlenecks slowing your operation down.

Engagement starts at
From$0
Projects typically start from $3,000 setup
with ongoing optimisation and support available.
Discovery & operational mapping
Custom system architecture & build
Deployment, integration & live tuning
Limited · 6 audits booked per month

Start with a strategic audit,
not a sales pitch.

A focused 30-minute working session. We map every revenue leak in your current operation and quantify what an AI-recovery system would book back into your pipeline.

No obligation Custom leak report delivered US construction & home service only